Blog | Whole Health Talk

October 06, 2014

Posted in awareness, Betty Ford, breast cancer

Rethinking Pinktober: Are We More Aware of “Breast Cancer Awareness” Than the Disease Itself?

October is Breast Cancer Awareness Month, so in the spirit of awareness-raising, I’d like to make you all a little more aware of what awareness campaigns are actually making you aware of.

Did my over-use of the word “awareness” in the previous sentence make your head spin a little? Well, that’s probably because the message of breast cancer awareness campaigns is mostly just that: spin.

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